The UK has a bit of a ticking timebomb on its hands: our ageing and growing population. In 2013, a House of Lord Select Committee reported that we ‘are woefully underprepared for ageing’. Many will live 10 years longer than previously expected – many will live on into their 90s.
Population forecasts show that pressure on our already strained care system is set to increase. Next up, it’s not the make-do-and-mend post war generation, it’s the Baby Boomers, the Woodstock generation. These savvy senior citz will expect personalisation and choice. They’ll be looking for stimulation not snoozing; organic produce, not corned beef hash. Old china […]