The UK has a bit of a ticking timebomb on its hands: our ageing and growing population. In 2013, a House of Lord Select Committee reported that we ‘are woefully underprepared for ageing’. Many will live 10 years longer than previously expected – many will live on into their 90s.
ageing and growing population
Population forecasts show that pressure on our already strained care system is set to increase. Next up, it’s not the make-do-and-mend post war generation, it’s the Baby Boomers, the Woodstock generation. These savvy senior citz will expect personalisation and choice. They’ll be looking for stimulation not snoozing; organic produce, not corned beef hash. Old china […]