Final Fling win at Good Funeral Awards 2012

Final Fling celebrated a win at the first Good Funeral Awards in 2012 – the funeral industry Oscars. The award recognised our hard work for Most Outstanding Contribution to Understanding Death in the Media.

“I just launched the Final Fling website in April so it’s a delight to be recognised at the Good Funeral Awards among the industry heavyweights in this way – especially because nominations came from the public,” said Barbara Chalmers, Founder of Final Fling.

“We’re revolutionising the way people think and behave around death and dying. We’re encouraging people to make their own plans, not leave it to the bereaved. The message is ‘sort out your stuff, then get on with living’.

“The site is plain talking. We tell it like it is, explain the rules, provide how-to guides and tools for people to make plans, get organised – whether they’re planning in advance or dealing with a death.

“We’re flapping a bit of fresh air into this treacly territory encouraging people to talk, think, plan, share. That’s why the Good Funeral Awards recognised us. There’s strong evidence that when people take control and open up, it makes this challenging business of living and dying much easier for families to cope with.”

The Good Funeral Awards attract nominations from across the UK. Other categories included Best Funeral Director, Best Celebrant, Best Funeral Transport. The awards were part of the Joy of Death festival in Bournemouth in 2012, set up by Brian Jenner and Charles Cowling.

Barbara launched the Final Fling site in April and it was nominated Web User Magazine’s Best New Website in May up against giant brands.